A sports writer understands something of the essence of competition – the need for colours and to be tribal – the emotions that go with winning and losing. Why? Because a sports writer has sport running through their very bone marrow.

Yet, a sports writer, whilst capturing the emotions of fans and opponents alike must be able to tell the story of not only what happened but in many cases why it happened.

Sportindna will provide a sports writer to give passionate, insightful critique across a range of sports from Athletics to Cricket, Football, Golf, Rugby Union, Snooker, Speedway etc to intrigue, excite and infuriate in equal measure those who like himself see sport as being at the very core of their genetic make-up.